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Businesses have been greatly impacted and the shelves in the shops are empty and the restaurants do seem none other than ghost towns.
There is no doubt this is the time of distress. But it is the time to know your audience better.
People need support, education, encouragement and information and you can utilize social media as a powerful if done correctly. As a business owner, you are likely to survive the wave adopting better ideas for your business in this COVID epidemic.
This should not impact your business and when normalcy will return soon, you don’t want to be left behind in the competitive race and regain any potential lost revenue.
Here are 5 digital marketing ideas you can consider during Corona Virus:
Ensure Active Presence on Social Media
We are locked in the homes and can’t visit the friends and go for a movie. This is the apt time to show the empathy and create opportunity for your brand to stand out in the difficult time. You can extend a helping hand on social media for staying connected in the isolation phase.
Is Your Business Found Online?
Search traffic has increased significantly over the past few weeks and will continue to surge up with more and more people adopting the online route. Utilize the search engine opportunities for your business to gain visibility online. This is the time to make the decision and important strategies .Poke your head outside the window to see if the sun has come out?
Stay Ahead of Your Competitors
SEO helps in increasing the organic traffic to your site and move past your competition. Everyone wants to be on the top in the SERPs but no everyone make it. To climb up the SERPs, you need to adopt optimizing strategies. If you miss out on the opportunity, the freefall could cost your business thousands of dollars. It is the perfect time to push your business.
Optimize your Local listings
Your customer is looking for the nearby destinations for services and supplies. Is your business searchable online? Invest in Local SEO and optimize your website for “Near me” searches. Want your customers to turn to your first? Give your business a chance to provide assistance in the hour of need.
Don’t fall prey to the panic mode
Has the consumption of the essential items extended the normal? Are you running to supermarkets? Don’t led by this corona Virus hysteria, you need to plan a strategic digital move. Utilize the metrics to analyze the performance o the campaigns and the data for making an informed strategy. Knee jerk reactions usually don’t work well in marketing. Take caution while quickly reacting to sudden shift in the market.
It is a great time to go back to the roots and clean a house on the snow day!
It is the new found time to work on your SEO presence.
Meet your customers where they are right now and give your business a chance to stay afloat.