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The Broad core algorithm update released by Google Search Liaison on 4th May 2020 is one of the many Broad core algorithm updates that Google releases on a yearly basis.
The new update got released after the search giant released the last core algorithm update in January 2020.
The tweet posted by Google earlier today announced that May 2020 core update has started rolling out for all users but it will, however, take two weeks to completely roll out
Goal: The Search engine is aimed at improving the quality of the search results that users get when they enter a search query.
Why Google Releases Board Core updates every year?
The primary goal of releasing board core updates according to Google is to ensure relevant and authoritative content to the searchers.
May Broad Core Update 2020 Focus – Creating Quality Content
The webmasters and the SEO teams are advised to stay focus on bringing quality in their content and show some research full content.
The content should provide original information, research, reporting along with a comprehensive description of the topic.
Purpose of May Update Broad Core Update 2020
The changes from the May core update seems to be in response to the fluctuation in the search trends pattern due to corona Virus.
Coronavirus accounts for the most prominent search trend as the results related to this have drastically increased in the past few months.
The update focuses on how the Corona Virus has affected the website traffic and the ad rates.
Who is Affected by Google’s Update?
- Local Business Searches
- Health-Related Sites
- Multiple languages simultaneously
According to the Search Engine Journal, Google’s update seems to affect SERPs worldwide. There are multiple reports of thin content losing the positions in SERP.
In the earlier core updates, the health, family, beauty, finance, internet, vehicles, law, and govt were the most affected areas. Health was the top category that experienced the largest flux.
It is also been said that the websites affected earlier can get more affected by this recently launched update. Here, the Health industry stands at a major risk.
Content-Based on Search Intent
The primary motive behind the release of core updates is, understanding the search intent.
If Google Determines that the searcher wants scientific answers to his query then it is going to affect the sites with natural remedies.
Does Update Focus on Quality?
Google is always bent upon ranking those sites that best answers the user’s query. Google does not a website because of its quality but upon relevancy.
Takeaways
Well, it will be too early to say about the effect of the update on the search results.
One thing is clear, It is the time to focus on creating quality content relevant to search intent.
