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Growth Hacking has become a buzz word in marketing circles.
What does it mean?
Well, yes everyone is confused about what actually Growth hacking is
Let’s clear the confusion.
Growth Hacking
Growth hacking accounts for the marketing strategies that entail rapid experimentations across various channels in order to determine the most effective way to scale up a business.
The primary aim of growth hacking is a business’s profitability.
More importantly, when it comes to growth hacking, you don’t necessarily take into consideration the cost-benefit analysis, expenses related to marketing, and analysis on any other metric
Who is it for?
Growth hacking is adopted by the companies and Start ups who want to scale up their business by gaining exposure and grow their revenue while using low-cost solutions and keeping cost per acquisition at minimum.
The Growth Hacking techniques undertaken by SEO Expert may include content marketing, steep discounts, and user-generated content for encouraging word of mouth.
Consumer have more choices than ever, with the web tools that empower them to make educated decisions. So how will your business make a mark there?
Here is how you can!
Content Creation
Creating Quality Content under your name helps in SEO prospects. Growth hacking strategies in content is all about generating trust. You here have the chance to be found before your competitors. You can achieve this by:
- Creating relevant content
- Creating content in different types
- Optimizing with relevant keywords
- Repurpose your old content
Find Platforms Unaware to Competitors
If you are in a competitive industry, it will be hard for you to dominate Twitter or Facebook.
You can go for smaller social media networks that aren’t crowded. In this way, you will be able to dominate one social media platform and help you create a niche online.
Build a community
The audience relies more on the words that come straight from the mouth rather than the brand. Encourage brand advocates as this strategy will help you in acquiring new customers.
You can get influencers to talk about your brand; integrate with other social media platforms.
Encourage you customers to share your content, drive positive reviews and you can even encourage a viral loop by creating double-sided referral program.
Launch Giveaways
How about getting a meal free over one?
Exciting no?
Who doesn’t love free things?
Freebies are tried and true way for getting the people interested in your brand.
It’s like if you will care, so will they! Create hype about the Giveaway at as many possible places as you can and place some rewards on referrals. This will certainly help in getting customer interested in your brand.
User Experience
Delivering a stellar customer experience is the most underrated secret to boost conversions online. And the good news is any business can take advantage of this strategy. When a customer experiences a good user experience they are less likely to abandon that platform and what more?
They are up for the purchase! By creating a customer loyalty program and gamifying the user experience (launching games, motivation, learning, and challenges) you can enhance the chances of conversions.
Conclusion
There are plenty of growth strategies that you can utilize for your business. The best ones are those which focus on retention.
You can consider an SEO Consultant’s help for mapping out the relevant growth strategies for your business and monitoring the performance.
Yes, some of the growth strategies might fail for your business, but that’s what you call experimenting. Move on to the next great thing, if one fails. That’s how business grabs the top spot online.
